Marketing Summit
. Please Note --> This is a Past Event!! .
Date:
3/15/2013
Time:
12:30 PM TO 4:30 PM
Event Description:
Check-In and Lunch: 12:00 – 12:30pm
Keynote: 12:30 – 2:00pm
Breakout Sessions 2:15 – 4:30pm
Whether your marketing skills are already dynamite or still developing, you'll find the Greater Phoenix Chamber of Commerce's Second Annual Marketing Summit a valuable afternoon of advice and inspiration. Industry experts will help you understand and connect with your customers, create powerful messages, effectively use social media and produce successful multi-layered marketing campaigns.
Beginning and experienced marketing professionals will travel separate tracks with relevant content, while all attendees will enjoy IBM executive Alisa Maclin's keynote presentation on understanding your customers' individual wants and needs. Get more out of a Friday afternoon than you ever thought possible - register now and start the ascent!
Moderator: Brooke Christofferson, Vice President of Marketing and Business Development, Republic Media
You might know who your customers are but do you really understand them? The key to connecting with your clients and making them lifelong customers is to understand their individual needs and wants. During this informative session, learn how to better understand your customers so that you can develop a positive customer experience strategy.
Track A: For the novice marketer
Session 1 (2:15-3:15 pm) What’s Your Story, Presented by Park Howell, President, Park & Co.
Find out how to create a message your audience will remember.
Session 2 (3:30-4:30 pm) Creating a Social Media Campaign Panel of Social Media Experts Including:
• Kristin Hassett, Vice President of Marketing, Valley of the Sun United Way
• Adam Fuller, Senior Corporate Communications Strategist, SRP
• Ashley Panter, Digital Content Manager, Desert Botanical Gardens
• Kandice Kwan, Director of Digital Marketing, Fox Restaurant Concepts
Moderator: Nancy Sanders, Three Dog Marketing
Description:
Looking to implement social media in your business but not sure where to start or how to integrate everything? This panel of social media experts are hands on practitioners who can help you create a social media plan. Learn which methods work best for each social media platform and gain a competitive edge.
Track B: For the experienced marketer
Session 1 (2:15-3:15 pm) Multi-layered Campaigns, Presented by Ray Artigue, President, The Artigue Agency
Learn how to merge your marketing efforts to create an impactful campaign. From billboards and advertisements to social media and word of mouth, discover how to develop a cohesive marketing strategy.
Moderator: Kenn Tomasch, Marketing and Communications Manager, Greater Phoenix Chamber of Commerce
Session 2 (3:30-4:30 pm) Maximize Your Social Media Efforts, Presented by GroSocial:
• Kevin Kirkland, Co-founder and President, GroSocial
• Heather Dopson, Social media specialist, Infusionsoft
• Preston Smith, Demand generation specialist, Infusionsoft
Do you have a strong social media presence and want to know how to maximize your efforts? This panel will look at ways to capture information from your social media efforts, analyze your results and assess your social media ROI.
Parking:
Online registration for this event is now closed. If you still wish to attend the event, on-site registration will be available on a first come, first served basis for $65 per person.
Check-In and Lunch: 12:00 – 12:30pm
Keynote: 12:30 – 2:00pm
Breakout Sessions 2:15 – 4:30pm
Whether your marketing skills are already dynamite or still developing, you'll find the Greater Phoenix Chamber of Commerce's Second Annual Marketing Summit a valuable afternoon of advice and inspiration. Industry experts will help you understand and connect with your customers, create powerful messages, effectively use social media and produce successful multi-layered marketing campaigns.
Beginning and experienced marketing professionals will travel separate tracks with relevant content, while all attendees will enjoy IBM executive Alisa Maclin's keynote presentation on understanding your customers' individual wants and needs. Get more out of a Friday afternoon than you ever thought possible - register now and start the ascent!
Moderator: Brooke Christofferson, Vice President of Marketing and Business Development, Republic Media
You might know who your customers are but do you really understand them? The key to connecting with your clients and making them lifelong customers is to understand their individual needs and wants. During this informative session, learn how to better understand your customers so that you can develop a positive customer experience strategy.
Track A: For the novice marketer
Session 1 (2:15-3:15 pm) What’s Your Story, Presented by Park Howell, President, Park & Co.
Find out how to create a message your audience will remember.
Session 2 (3:30-4:30 pm) Creating a Social Media Campaign Panel of Social Media Experts Including:
• Kristin Hassett, Vice President of Marketing, Valley of the Sun United Way
• Adam Fuller, Senior Corporate Communications Strategist, SRP
• Ashley Panter, Digital Content Manager, Desert Botanical Gardens
• Kandice Kwan, Director of Digital Marketing, Fox Restaurant Concepts
Moderator: Nancy Sanders, Three Dog Marketing
Description:
Looking to implement social media in your business but not sure where to start or how to integrate everything? This panel of social media experts are hands on practitioners who can help you create a social media plan. Learn which methods work best for each social media platform and gain a competitive edge.
Track B: For the experienced marketer
Session 1 (2:15-3:15 pm) Multi-layered Campaigns, Presented by Ray Artigue, President, The Artigue Agency
Learn how to merge your marketing efforts to create an impactful campaign. From billboards and advertisements to social media and word of mouth, discover how to develop a cohesive marketing strategy.
Moderator: Kenn Tomasch, Marketing and Communications Manager, Greater Phoenix Chamber of Commerce
Session 2 (3:30-4:30 pm) Maximize Your Social Media Efforts, Presented by GroSocial:
• Kevin Kirkland, Co-founder and President, GroSocial
• Heather Dopson, Social media specialist, Infusionsoft
• Preston Smith, Demand generation specialist, Infusionsoft
Do you have a strong social media presence and want to know how to maximize your efforts? This panel will look at ways to capture information from your social media efforts, analyze your results and assess your social media ROI.
Parking:
Event Host: |
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*Please note: By registering, you hereby authorize the Greater Phoenix Chamber of Commerce to take photos and/or videos of you for publication in the newsletter, website, and additional uses as the Greater Phoenix Chamber of Commerce sees fit. Such content becomes the property of the Greater Phoenix Chamber of Commerce. If you do not want photos of you published on our website or in printed materials, please email your request to our marketing department at nmangino@phoenixchamber.com. Verbal requests cannot be honored.
